Marketing Plan Objectives:Helen of Troy has just completed the acquisition of the PERT Plus and Sure product lines to...

Integrated Marketing CommunicationsThe 5- step consumer decision-making model is very important in marketing. You just...

SAMPLE EXCERPT: This means that dog owners need to be reached in other ways. A potential method is to sponsor the pet...

SAMPLE EXCERPT: For this organization, addressing need recognition would be geared towards showing the extent of...

MarketingBranding StrategyA brand is a the name, logo and slogan by which customers identify your product offering...

Marketing in a Global MarketType in 'global marketing' on Google's search engine, and you will gain access to more...

intended to identify marketing related problems that affect or are likely to affect Campbell's Soup Company, an...

SAMPLE EXCERPT: Society value these celebrities to the extent that they would want to look like them or act like them...

Eureka ProjQuestion Set for Legal Professional in the Government SectorWhat source(s) do you currently use to obtain...

Global Marketing ManagementThe question of bribery has been distilled in business literature as a question of ethics...

SAMPLE EXCERPT: The advertisement targets the young and the old, men and women in the society since burgers are a...

SAMPLE EXCERPT: The researchers did extensive work to identify the scents used in their studies. They had...

SAMPLE EXCERPT: The variance analysis examines the reasons for overages of costs and underages of costs; (Harmon...

Ethics in MarketingThere are a number of ethical issues in marketing today. These range from the messages that...

SAMPLE EXCERPT: One of the major challenges that the company is still faced with is justifying its higher price tag...

American Companies Advertising in Western EuropeEuropean advertisers have a lot to learn from Americans. Many of...

SAMPLE EXCERPT: Almost all the customers in the segment have access to available forms of communication. The producer...

Consumer ChoiceFactors Influencing Consumer Choice and the Companies that Use These Factors Well: A Research-Based...

GPS for BusesDigital Signage designers and marketers are scouting for new public areas where people stop for a short...

SAMPLE EXCERPT: Product PositioningProduct positioning is how the product is perceived by the customer. Product...

Business Management -- Caribou Coffee IncorporatedHow is the industry structured?Specialty coffee is an $11 billion a...

advertising, point-of-sale literature, exhibiting at trade shows and through a co-Op advertising program. Its factory...

MarketingThe interview data shows that the majority of the drinkers prefer caffeinated beverages, which supports the...

SAMPLE EXCERPT: Pepsi employed the strategy of crowdsourcing to gain insight on community development ideas and other...

Branding and LifecyclesHow Marketing Shapes Consumer Needs and WantsThe customer has never been more in control of the...

MarketingCoca-Cola's Advertising Strategy: Aiming for YouthCoca-Cola is one of the most recognized brands in the world...

Johnson Drug Company needs to address the important issue of goals and objectives with a view to assisting the sales...

1920s CultureAmerican culture and society in the 1920sAmerican society and culture during the 1920s, usually called...

SAMPLE EXCERPT: Many people believe that they cannot be bought, but they can be persuaded. For this reason, many...

SAMPLE EXCERPT: Sales promotion has, as Meidan (1996) pointed out, the quality of bringing attention to a certain...