SAMPLE EXCERPT: Product PositioningProduct positioning is how the product is perceived by the customer. Product...

Business Management -- Caribou Coffee IncorporatedHow is the industry structured?Specialty coffee is an $11 billion a...

advertising, point-of-sale literature, exhibiting at trade shows and through a co-Op advertising program. Its factory...

MarketingThe interview data shows that the majority of the drinkers prefer caffeinated beverages, which supports the...

SAMPLE EXCERPT: Pepsi employed the strategy of crowdsourcing to gain insight on community development ideas and other...

Branding and LifecyclesHow Marketing Shapes Consumer Needs and WantsThe customer has never been more in control of the...

MarketingCoca-Cola's Advertising Strategy: Aiming for YouthCoca-Cola is one of the most recognized brands in the world...

Johnson Drug Company needs to address the important issue of goals and objectives with a view to assisting the sales...

1920s CultureAmerican culture and society in the 1920sAmerican society and culture during the 1920s, usually called...

SAMPLE EXCERPT: Many people believe that they cannot be bought, but they can be persuaded. For this reason, many...

SAMPLE EXCERPT: Sales promotion has, as Meidan (1996) pointed out, the quality of bringing attention to a certain...

SAMPLE EXCERPT: Regarding an individual's influence of personal sensations in buying a certain product, this is...

Intermediate AccountingIf you were put in the place of Steve Gasper, would you argue for the cost from market testing...

Wal-Mart and the Toy IndustryThe Toyland DilemmaToy manufacturers face a conundrum that stems from the potential...

Gender and SocietyMarketing and the Body Image, Past and PresentSociety often puts an enormous importance on bodily...

Marketing PlanDetermine and discuss a pricing strategy (Penetration or Skimming).Penetration pricing is when a...

Business Description"The assemblage" is a start up New York-based restaurant. It is based right in the heart of the...

MarketingVolkswagen Routan Minivan Marketing PlanDescription of ProductThe Volkswagen Routan Minivan is a not-so-mini...

B2B Marketing QuestionsWhat model would you use to describe this type of distribution channel? Why does it work for...

SAMPLE EXCERPT: Addressing multiple taste preferences, Spiegel provides its customers an extensive array of...

SAMPLE EXCERPT: The online or the soft versions will be sent to the specific organizers who respond to our mails and...

SAMPLE EXCERPT: There might be six resorts in the DR in the evoked set, but a new resort needs to gain exposure to...

Gold Coast Airport MarathonMarket overviewThe market for the Gold Coast Airport Marathon consists of Marathon runners...

Coca ColaBefore 1970, Coca Cola was the only major player in the carbonated beverage industry. There were other players...

Smoking BanOn February 9, 2009, a new ordinance went in to affect in the city of Boston, banning cigarette sales in...

SAMPLE EXCERPT: Ultimately, the hotel would be in a better position to sustain future profitability and customer...

Coca-ColaCompany DescriptionThe Coca-Cola Company (NYSE: KO) was founded by John Pemberton in 1886 in Atlanta...

International BusinessThree Company Profiles:Dunkin' Donuts, Krispy Kreme, Carvel Ice CreamCompany 1: Dunkin'...

Brocade MLX RoutersMarketing PlanBrocade MLX Routers: AdvertisingMarketing PlanThe high-speed routers have become the...

Sponsorship ProposalMarketing PlanGo-Go Music Show is a live music performance that has established itself as a...