Many hope to demonstrate diversity in reality rather than in moral speak alone. The temporary nature of affirmative action polices has not yet served its full purpose as the standards of diversity are not representative in a majority of areas.
One representative force for change, the media, has historically demonstrated a plan of action to uphold diversity in their own field, through hiring quotas and diversity plans.
Accepting the premise that a newsroom lacking in proportional representation of nonwhites cannot provide fair and accurate coverage of America's increasingly multicultural society, Sulzberger has called diversity "the single most important issue" his newspaper faces.
The media has demanded that the standard white, straight, middle class majority view is not representative of the culture, at large and should be balanced with fair, unbiased representation of the news. This includes representation of minorities and women in the work place, as well as the representation of their views within the stories told by the media. The media and many other fields challenge the demonstration of our culture as homogenous and white, male middle class. The media contends that the view of the culture as homogenous and exclusively majority perspective creates biases and prejudices in the culture through a lack of diverse perspective, many in the media demand representation through internal perspective, or hiring minorities and women the report the news.
What broadcast regulators can't obtain by edict, they are now going to insist on getting "voluntarily." Federal Communications Commission Chairman William Kennard announced this week that the nation's biggest broadcasters have agreed to maintain at his request race-conscious hiring practices blocked by the courts. ABC, CBS, NBC, Fox Network, Time Warner (which includes CNN) and other major broadcast companies have all signed onto Mr. Kennard's plans. ("Broadcast Hues" 2)
The standards that represent diversity were meant to be temporary, yet, it is clear that they are still needed, in many fields, as diversity has only been summarily realized and social change does not occur quickly, as some would have us believe.
Within the civil rights credos there are many ideals that have become at least a vocal standard for the moral voice of the culture. Yet, it is clear that social change is only gained through the slow and diligent work of many individuals who not only espouse credos but live by them and demand them in their environment. Without the standards and regulations of affirmative action tools, such as hiring quotas there are no real incentives for organizations to demand diversity. Without such tools it is realistically feared that the culture of diversity, we at least summarily recognize would again become one of de facto discrimination rather than just de jure discrimination.
Broadcast Hues." The Washington Times 2 Aug. 1998: 2. Questia. 25 Aug. 2004 http://www.questia.com/.
Bryner, Gary C. "2 Affirmative Action: Minority Rights or Reverse Discrimination?." Moral Controversies in American Politics: Cases in Social Regulatory Policy. Eds. Tatalovich, Raymond and Byron W. Daynes. Armonk, NY M.E. Sharpe, 1998. 37-65.
Gavora, Jessica. "The Quota Czars." Policy Review (1997): 22+. Questia. 25 Aug. 2004 http://www.questia.com/.
Laham, Nicholas. The Reagan Presidency and the Politics of Race: In Pursuit of Colorblind Justice and Limited Government. Westport, CT: Praeger Publishers, 1998.
Lynch, Frederick R. Invisible Victims: White Males and the Crisis of Affirmative Action. New York: Praeger, 1991.
Mcgowan, William G. "The Other Side of the Rainbow." Columbia Journalism Review Nov.-Dec. 1993: 53+. Questia. 25 Aug. 2004 http://www.questia.com/.